Book Proposals That Landed $10K – $100K Contracts

Kelly James-Enger “escaped from the law” in 1997. Since then, the former attorney has written for more than 50 national magazines and is the author of six books, including Six-Figure Freelancing and the novels, Did You Get The Vibe?, and White Bikini Panties. You can view her website at: http://www.becomebodywise.com

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Kelly James Enger is also the author of Ready, Aim, Specialize!: Create Your Own Writing Specialty and Make More Money, but says there was a lot of information she wasn’t able to include in that book, like how to negotiate a better contract, set up your office, work more efficiently, etc.

She says she wrote up the proposal for Six-Figure Freelancing, and sent it to her agent, who pitched it to a number of publishers. Random House Reference liked it and bought it.

Kelly’s proposal, numbering more than 40 pages, is a booklet in itself, featuring a title page, overview, table of contents, audience and competition analysis, marketing and promotion suggestions, information about the author, chapter summaries, and an entire sample chapter (Chapter 1).

Kelly’s book proposal includes:

Overview and Proposal Table of Contents
In the Overview, Kelly does an impressive job of letting the potential publisher know about her current connections. Being a regular columnist for one of the largest writing magazines will certainly translate into sales for this future book! She also includes a Proposal Table of Contents, which really is needed in a proposal of this size. We have removed the page numbers from the Proposal Table of Contents.

Audience and Competition Analysis
Her Audience and Competition Analysis is concise and excellent. She has obviously checked out the competition and explains exactly how her book will be different…and better.

Marketing/Promotion
Kelly’s Marketing/Promotion section explains why she is the perfect author for this book and the unique opportunities she will have to promote the book in national publications, conferences and more.

Biography
She then includes her impressive biography, which further demonstrates how immersed and well known she is in the industry.

Book Contents and Chapter 1
The next section, Book Contents, includes a breakdown of what will be included in each chapter. She then provides the entire text of Chapter 1.

Kelly’s proposal was double-spaced and in Times New Roman, 12 pt. font when submitted to the publisher. Since the proposal is so extensive, we have single-spaced the documents here to save paper.

Random House paid Kelly a $15,000 advance for this book and it went into a second printing less than a year later!

Kelly’s book is available here:
Six-Figure Freelancing

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Excerpted from: BOOK PROPOSALS THAT WORKED! Real Book Proposals That Landed $10K – $100K Publishing Contracts by Angela Hoy

The book contains a copy of Kelly’s full book proposal to Random House.

 

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BOOK PROPOSALS THAT WORKED! Real Book Proposals That Landed $10K - $100K Publishing Contracts by Angela Hoy
ISBN: 9781601454461